Disney Advertising Revolutionizes Ad Experiences with Interactive Advergaming and Shoppable CTV Ads

As a trailblazer in choice-based and viewer-initiated ad formats, Disney has supercharged its creative solutions for brands and marketers with dazzling new interactive advertising options. At their annual Global Tech & Data Showcase, Disney unveiled the future of ad innovations, spotlighting cutting-edge advergaming and shoppable CTV ads, brought to life by Brightline and KERV Interactive.

"Brands look to Disney to craft groundbreaking advertising experiences that captivate consumers while ensuring a seamless viewing journey," said Jamie Power, SVP, Addressable Sales, Disney. "With our enhanced shoppable ads and advergaming formats, marketers can now connect with audiences in more vibrant and dynamic ways." As per disney's press release

Disney's latest exclusive advergaming formats on Hulu and ESPN, powered by BrightLine, a streaming TV tech wizard, bring remote control engagement to a new level. Introducing Quiz Show, a thrilling multi-question trivia game, and Beat the Clock, a high-energy challenge designed to highlight brand attributes, these formats transform commercial breaks into immersive brand experiences. Debuting in June with Topgolf as the pioneer advertiser and Mediahub as the media agency, Beat the Clock's Topgolf-branded version showcased how fun, interactive ads can take center stage and revolutionize viewer engagement.